AdNews Podcast Live Edition: Are marketers ignoring multicultural audiences? Mythbusting the stats

By AdNews | 12 December 2017

Welcome to the latest edition of the AdNews Podcast. We know the best part of our job is the conversations we get to have with the smartest people in the industry every day - so this is our way of sharing that with our audience.

This special edition was recorded live at our AdNews Live! Reframing Australia event in November. We’re turning the sessions into a podcast series that you can tune into this week. Keep an ear out for the next one later this week.

Listen to the podcast on iTunes - search for AdNews Podcast.

In this session, Multicultural NSW CEO Hakan Harman gave marketers and media agencies a rude awakening with a reality check on who and what they think their audience is.

He said that marketers are guilty of "ignoring" the cultural diversity dimension, revealing that one in three people in Sydney speaks a language other than English at home.

Listen to the podcast on iTunes, or via Soundcloud. And if you love our podcast - give it a rating and review on iTunes.

Check out all the AdNews podcasts, including the Live Editions recorded at our Tackling Transparency event.

To read more stories from the event click here.

The AdNews Podcast is sponsored by The Trade Desk, and produced for us by Nova Entertainment. 

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