AdNews Podcast: Greg Graham on the future of agency pitches

Josh McDonnell
By Josh McDonnell | 8 March 2019

On this month's podcast, AdNews journalist Josh McDonnell sat down with former WPP exec and industry stalwart, Greg "Sparrow" Graham to discuss some of the hot button topics from pitching to procurement.

Tapping into Graham's years of experience within adland, the two discussed the growing pressures on agencies, as clients continue to go out to pitch at quicker rates.

Graham also tackled the issue of procurement, adding that it was forcing agencies to become "incredibly flexible" on costs and fees.

Moving away from pitching but remaining firmly focused on the world of agencies, the two discussed the recently penned open letter to agency bosses from industry satirist "Roy Morgan".

In the letter, Morgan questions the high-intensity workload, hours and pay that come with being a young person in a media agency.

McDonnell questioned Graham on the validity of the letter and whether agencies were trying to do the right thing by young people working for them.

Other topics included the recent decision by brands to pull advertising off YouTube after a "soft-core paedophile ring” was discovered to be operating on the platform, as well as the latest campaign from the Heart Foundation.

Be sure to check out the entire podcast on Acast and iTunes. The AdNews Podcast is recorded at Forbes Street Studios in Sydney.

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