AdNews Live: Adelaide Amplified program revealed

By AdNews | 23 February 2021

With the inaugural AdNews Live: Adelaide Amplified just over a week away, AdNews is delighted to share the program for the day.

Celebrating the creativity and innovation, AdNews’ first industry conference in Adelaide will be hosted at Ayers House on March 4 from 1pm until 6pm.


Co-curated with the Adelaide Advertising and Design Club and Adelaide Media Club, AdNews Live: Adelaide Amplified will spotlight the local industry and its place in adland, as well as showcase the world-class work it has to offer.

Check out all the sessions you'll hear from on the day below:

Keynote Address: Reg Carruthers
Defence SA executive director defence and space
When Holden closed its doors for the last time there was much discussion about what the future held for South Australia. The state embarked on a new vision to prioritise innovation, growth, investment and exports across nine key sectors including defence and space. Already acknowledged as the Defence State, Adelaide is the centre of gravity for Australia’s new space sector and with billions of dollars committed into the defence and space projects, Defence and Space will provide long term opportunities for future generations of South Australians. In this presentation, Reg will outline the current and future landscape for defence and space sectors in South Australia and how these developments link to adjacent sectors including mining, food and ag and creative industries through innovation, research and development.

Diversify or die: How brands recalibrated amid disruption
SATC executive director of marketing Brent Hill, Carat Adelaide managing director Vikki Friscic, University of Adelaide chief marketing officer Benjamin Grindlay and Showpony managing director Jamie Scott
The last year has been arguably one of the most disruptive years to date for those of the living population. For some industries it became a matter of diversification or death. Transformation and innovation became imperative to their survival. Hear more on how brands within the travel and education sector had to innovate and diversify in 2020 and what this means for their brands in the future.

What does the future of creativity sound like?
SCA national head of creativity for The Studio Matt Dickson and Spotify AUNZ senior creative strategist Matt Bryant
The world of audio presents boundless possibilities for brands to get creative. With advances in technology and the breadth of channels that encompass audio expanding, brands are building game changing creative campaigns that capture the attention of all listening. But what makes a good audio campaign? And how can brands and agencies leverage sound as a creative means in the same way they would for visual campaigns?

The new era of television
Nine managing director and director of sales in Adelaide Sean O’Brien, Amplified Intelligence CEO and founder Professor Karen Nelson-Field, Starcom Melbourne and Adelaide MD Stuart Jaffray and KWP media director Michelle Grogan
TV has long been hailed as the holy grail for brands seeking the attention of mass audiences. As the medium changes with more video-on-demand services and more people watching across connected devices, brands are faced with both fragmented attention spans and new avenues to advertise. Innovations around measurement and the looming launch of VOZ are also set to enhance how marketers can inform their total TV buy in a way they haven’t been able to before. Hear more on how brands can keep up with the new era of television and what they can do to maximise their spend across TV.

The power of regional
SCA director of sales Rob Iannazzo, Wavemaker Adelaide managing director Matt Hofmeyer and Mitsubishi senior marketing manager Karen Bradley
Despite making up a sizable portion of the population, many brands still overlook regional Australia in their advertising. The word ‘regional’ is often associated with stereotypes of akubra hats and living on farms but for the majority of regional Australians this couldn’t be further from the truth. Find out why brands need to innovate their media buy and campaigns to reach a truly diverse and lucrative audience.

Homegrown heroes
Rising Sun Pictures founder and managing director Tony Clark and Coopers Brewery category, insights and innovation manager Andrew Brooks
Home to brands who have made their mark both nationally and across the globe, Adelaide has no shortage of homegrown entrepreneurs and innovative leaders. A hub for creativity and big ideas, the city proves you don’t need to be on the eastern seaboard to disrupt the market. In this panel, AdNews speaks to local entrepreneurs and brands about how they have forged their path to success.

AdNews would like to thank our wonderful supporting sponsors Boomtown, Carat/Dentsu, SCA, Nine, OMD Adelaide/Jarvis Marketing and oOh!media; co-curators Adelaide Advertising and Design Club and Adelaide Media Club; and our networking partner Taylors Wine.

Purchase your tickets for the event here.

AdNews Live: Adelaide Amplified

Date: March 4, 2021

Time: 1pm-6pm

Location: The Conservatorium at Ayers House

288 North Terrace, Adelaide SA 5000

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