Meta ANZ marketing director Alexandra Sloane opened the AdNews L!VE conference, Metaverse: The next ad frontier.
"We don't know exactly what it will look like," she told an audience in Sydney. "We are at the start of a five to ten year journey. The internet of today is something we look ... the metaverse of tomorrow is something we are inside of."
Sloan was the first speaker in the program. Stay tuned for more details.
The event is powered by supporting partners Dentsu, LiSTNR, Pubmatic, Foxcatcher and Boomtown as well as associate partners Piano, Amobee and Resolution Digital.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.