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The latest AdNews magazine, with a cover by M&C Saatchi, has landed and we’re taking a fresh look at sports rights in a world hit by the coronavirus pandemic.
TV broadcasters have chased after sports rights deals for years in order to pull in large, loyal fan bases. However, sports rights appear to have peaked, with media owners heading into renegotiations, accelerated by COVID-19, for better value.
We speak to people across the industry, such as Coles CMO Lisa Ronson, Fusion Strategy’s Steve Allen and UM’s Nicole Prior on the topic.
Elsewhere in the magazine, we take a look at programmatic and catch up with PubMatic country manager Peter Barry, The Trade Desk’s James Bayes, and more to talk about the challenges and expectations for the space.
We also sit down with CEO of M&C Saatchi Australia Justin Graham, take a look at Ogilvy senior art director Steven Babbage’s life as a painter and see how creative agencies have adapted to the disruption faced during COVID-19.
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