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It's the final issue of the year, and it's a bumper. In Big Pic we look past the Leo Burnett five white males debacle and ask senior female creatives how the industry can actually do something about the lack of women in creative departments. We're interested in more feedback on the debate, so get in touch.
‘Mad men, stonewalled women’ shares insights and solutions from women in the industry to the ongoing issue of gender bias in adland’s agencies.
“There’s an ingrained belief that there isn’t an issue. It’s seen as women having a whine about life and being emotional.” JEN DOBBIE IDEAWORKS PAGE 10
In Newsmaker we sit down with Grey London's creative superstar Nils Leonard. He helped Grey London get its creative mojo back, double in size and score some of the industry’s most coveted awards.
“I miss the swagger in our industry. I think it’s easy to confuse swagger with arrogance.” NILS LEONARD GREY LONDON PAGE 08
Our Special Report explores what our creative brethren over the ditch in New Zealand are up to and just how they get away with more than Aussies do.
Whether there’s something in the crystal clear water or not, our neighbours across the ditch may be able to teach Australia’s adland a thing or two.
“You don’t always have massive budgets, but I think you can get to a decision really quickly ... that can be an advantage.” DAMIEN STAPLETON DBB PAGE 23
We ask Adland's finest what's changed this year in Creative Focus, take a look at the best festive ads this year in Creative Choice. And then of course, there's Round Two of the AdNews Agency Rankings. Who's punching this time around?
Some choice words from this issue: Read more in print.
“Stop pretending those who spend 12 hrs/day at the agency get more done/do better work than those who get it done and go home.” KIM NEIDHARDT FREELANCE CREATIVE PAGE 10
“When I’m called a complete and utter ‘kok’, it might not be a bad thing.” JASON MENDES SAATCHI & SAATCHI NORDICS PAGE 20
“Your brand is what you do, not what you say you do; you can no longer communicate your way out of a reputation problem.” JAMES STERLING DESIGNWORKS PAGE 21
“I always looked over my shoulder at NZ with a little bit of jealousy, seeing how they produced so much good work.” NICK GARRETT CLEMENGER BBDO MELB PAGE 23
“They still are 60% less saturated fat than Shapes original ... we just assumed people would compare them to chips.” CUSTOMER SERVICE REP ARNOTT’S PAGE 40
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