You really shouldn't start a weekend without the latest copy of AdNews in print. In this bumper issue we get an Australian industry response to the contentious ANA report on media rebates and transparency in the US. How favourably does Australia stack up and is it a problem?
Aside from that, check out:
The Marketer: Technology and changing consumer behaviour is rapidly disrupting the automotive sector. The sharing economy (uber et al) and investments in driverless technology has left car brands scambling to quickly adapt or get left behind. Audi, which describes itself as a 'tech company that makes cars', says it has embraced the spirit of innovation and disruption. We take a look under the bonnet of Audi's marketing brains to find out how this applies to marketing in an increasingly challenging market.
Agenda: If 2015 was the year Digital Out of Home arrived in Australia, then 2016 will be the year it comes into its own. Real-time and dynamic messaging are already part of the offer but a gaze into the future finds automation and programmatic trading as well as unprecedented levels of consumer engagement. Could one of the oldest forms of media become the most dynamic for advertisers?
Big Picture: A scathing report out of America has media agency backs up, but is there really a problem with media buying transparency in Australia? AdNews speaks to a range of media agency executives, media owners and marketers to get to the bottom of it and discovers an even more pressing concern.
We have a roundtable on attribution, take a look at the rise of podcasts and in this issue's opinions, find out if Mr Smith creative partner Brendon Gutherie has a case of Cannes FOMO.
There's also Mark McCraith talking trust and a hilarious "your very own virtual Cannes" piece from M&C Saatchi's Andy Flemming.
"If you’re not one of the chosen few, it’s quite easy to simulate the entire experience with just a sun lamp, a case of cheap rosé, beer, a plastic chair, a small side plate and a life–sized photograph of David Droga’s face taped to a pillow," says Flemming.
All this, and more is only in print. Read the print edition of AdNews out today.
As well as in-print you can also read it on iPad via iTunes or get it on your Android or Apple device through Zinio using this link.
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