AdNews Emerging Leader of the Year: What qualities make a good leader?

By AdNews | 21 June 2021

It's that time of year again where AdNews celebrates the next wave of leaders who are making their mark on the advertising, media and marketing industry.

To inspire the future leaders of our industry, AdNews looks back at the advice previous recipients of the AdNews Emerging Leader of the Year accolade have shared on what qualities make a good leader.

PHD Sydney head of strategy Mitchell Long, who was crowned the Emerging Leader of the Year for 2020, says leadership is about treating people the way you would like to be treated.

"If leading is simply about treating others how you would like to be treated, having empathy for others, and being yourself, then I am surrounded by people that reinforce that example for me every day," Long says.

"My advice to anyone would be really think about introspection and who you are and what motivates you and what gets you going.

"Keep doing what you're doing and work with really good people."

Initiative senior director of strategy and global head of good Jason Maggs, who was crowned the Emerging Leader of the Year for 2019, says that "doing good" should be a core function for everyone's role.

"Hopefully one day we don't need a department dedicated to doing good, and that it's a democratised role where doing good is just part of every day," Maggs says.

“I've got a firm belief that if we all just did what we're really, really good at for those who need it the most, we'd be in a much better place in society."

Entries are now open for the Top 20 Emerging Leaders of 2021.

This award highlights those who have forged a path to become the industry’s next leaders.

Weighting is as follows:

  • 10%: outline nominee’s key achievements in career to date.
  • 5%: name the nominee’s top five skills that demonstrate they are an emerging leader.
  • 30%: provide an example of a challenge the nominee overcame and the solution they adopted in order to do so.
  • 30%: provide any examples of how the nominee is involved in the business and/or broader industry beyond their daily role.
  • 25%: why do you (the person who made this submission) think the nominee deserves to be listed as an Emerging Leader?

Submit copy no more than 1000 words covering all items listed under the judging criteria above and include a high-res profile image of the nominee. The submission for the nominee must come from someone more senior to them in their company (ie: the person
they report to). Nominees must have a minimum of seven years in the advertising/media/marketing world. Please provide resume and LinkedIn profile link to support this. Nominees must not be currently working in a C-suite or managing director role.

Entries will close at 4pm on Wednesday 28 July, 2021. There is an entry fee of $75 per entry plus GST.

The Top 20 Emerging Leaders of 2021 will be revealed in the September/October edition of AdNews.

The winner will be announced at the AdNews Agency of the Year Awards which will be held on 28 October, 2021 from 1pm at The Ivy Grand Ballroom and followed by an after party at The Ivy Pool Bar.

The winner will receive a year's subscription to AdNews and an executive coaching program of six coaching sessions from The Transition Coach, with an opportunity to work on their professional goals and leadership development.

Check out last year's Top 20 Emerging Leaders here.

Know someone who deserves to be nominated? Enter them here.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at

Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.

comments powered by Disqus