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The latest AdNews magazine is here and this month we’re focusing on the world of PR.
We speak to experts in the area, both across the big and small companies, to see what public relations looks like today and how it complements advertising.
Elsewhere, we take a look at the TV industry, speaking to players across the sector on how it keeps evolving to keep audiences attracted.
We also sit down with News Corp executive chair Michael Miller to talk about his career, from growing up in the Hunter Valley to working at Holt Street.
Social media companies have been ramping up investment in premium video content, from Facebook Watch to Snapchat shows. So we speak to them about what it means for their businesses and ask media buyers whether it’ll cause a greater shift in advertising dollars to mobile. In other parts of the magazine, we speak to WhiteGrey's TinTin Ghosh about writing children's books, take a look at Facebook's office and more.
Thank you to the creatives at WhiteGrey for this month’s cover.
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