AdNews Agency of the Year: Finalists revealed

By AdNews | 2 March 2020

UPDATE: AdNews Agency of the Year has been postponed until July. For more information, please see here. We will continue to update the industry with new details for the date and venue as they become available.

AdNews is delighted to unveil the finalists for this year's AdNews Agency of the Year Awards.

AdNews would like to thank everyone who entered the awards. The calibre of entries were high with AdNews receiving a record number of submissions.

A special thank you to all of our wonderful judges who took the time to go through each and every one of the entries.

This year the event will be held as a long lunch at 12pm in the Ivy Ballroom at The Ivy on Wednesday April 1, 2020.

Individual tickets for the event are priced at $300 + GST, groups of four to nine at $265 per person + GST or for a table of ten at $245 per person + GST.

To celebrate the best day of the year with the best-of-the-best in adland, purchase your tickets here before they’re gone!

Agency of the Year and the Advertising Hall of Fame winners will be announced at the event. 

Founded in 2009, previous inductees into the coveted Hall of Fame include John Steedman, David Droga, Scott Whybin, Sean Cummins, Robert Morgan, Peter Clemenger and more.

Inductees are chosen based on how they have influenced the direction of the advertising industry and helped put Australia on the world map through outstanding, innovative and original advertising.

Who will it be this year? Stay tuned for another very special inductee who has played an important role in Australia's advertising industry and beyond.

Now, for what you’ve all been waiting for…

The finalists list for AdNews Agency of the Year 2019:

Creative Agency of the Year
CHE Proximity
DDB Sydney
M&C Saatchi
Special Group Australia
The Monkeys

Media Agency of the Year
HYLAND
Initiative Australia
OMD Australia
PHD

Independent Agency of the Year presented by Nova
Apparent
Cummins&Partners
Special Group Australia

Small Agency of the Year - Network (Headcount under 25)
Havas BLVD
Tribal

Small Agency of the Year - Independent (Headcount under 25)
SDWM
Loyal
This Is Flow
True Sydney
Jack Nimble
Thirst Creative

Digital Agency of the Year
Deloitte Digital
Digitas
Ogilvy Australia
Orchard
Resolution Digital

PR Agency of the Year
Eleven
History Will Be Kind
Mango
Poem

Content Agency of the Year
3rdspace
Daresay
Leo Burnett Australia

Production Company of the Year
FINCH
Revolver/Will O'Rourke

Ad Campaign of the Year
Cover for Their Overconfidence (CHE Proximity/Royal Automobile Club of Victoria)
Curing Homesickness (CHE Proximity/Sydney Children's Hospitals Foundation)
The Earnbassadors (CHE Proximity/Velocity Frequent Flyer)
Good Morning World (Special Group/Tourism New Zealand)
Tonight I'll Be Eating (Special Group Australia/Uber Eats)
Signs of Love (TBWA\Melbourne/ANZ)

Media Campaign of the Year
Let’s (CHE Proximity/Latitude Financial Services)
The Earnbassadors (CHE Proximity/Velocity Frequent Flyer)
Macca's Monopoly - Playing to WIN! (OMD Australia/McDonald's Australia)
Give it Another Go (Zenith Media/ALDI)

Small Budget Media Campaign of the Year (Less than $500,000)
Removing the Pain from Parking (HYLAND/Sydney Airport)
Shifting Consumer Perception (HYLAND/KitchenAid Australia)
Secret Menu (Ogilvy/KFC)
The Mitey Battle (Thinkerbell/Bega Foods)
The Best of Your Ability (ntegrity/WISE Employment)

Social Media Campaign of the Year
Citizen Reef (LADbible Australia/Initiative Australia)
#SubtlySponsoredPost (Leo Burnett & Publicis Media/Samsung Electronics Australia)
The Best of Your Ability (ntegrity agency/WISE Employment)
Michelin Impossible (Ogilvy Sydney/KFC)

State Campaign of the Year
Good People in Power (BWM Dentsu Melbourne/CitiPower & Powercor)
Towards Zero - Zero Jumper (SDWM/Transport Accident Commission)

Best Use of Data in Media Planning
Removing the Pain from Parking (HYLAND/Sydney Airport)
The Perfect Candidate (Isobar Australia/The Australian Futures Project)
Macca's Monopoly - Playing to WIN! (OMD Australia/McDonald's Australia)
Live a lot with a little help from Google (PHD Media/R/GA/Google)

Best Use of Content
The Earnbassadors (CHE Proximity/Velocity Frequent Flyer)
EXTRA Support Acts (Clemenger BBDO Sydney/Wrigley's Extra)
Bring On Winter (Host/Havas/Air New Zealand)
Michelin Impossible (Ogilvy Sydney/KFC)
Tonight, Kim & Shaz will be Eating.. (Special Group Australia/Uber Eats)
Good Morning World (Special Group/Tourism New Zealand)

Brand Partnership Award
Curing Homesickness (CHE Proximity/Sydney Children's Hospitals Foundation)
EXTRA Support Acts (Clemenger BBDO Sydney/Wrigley's Extra)
Truth N Loot (M&C Saatchi/Kids Helpline/Yourtown)
Wintervention (Thinkerbell/Accor Hotel)

Social Responsibility/Pro Bono Award
Stop Elder Financial Abuse (Bauer Media)
Curing Homesickness (CHE Proximity/Sydney Children's Hospitals Foundation)
The Burnt Christmas Tree (DDB Sydney/Red Cross Australia)
Raising the Profile of the Sustainable Development Goals (TBWA\Melbourne/United Nations)

Emerging Leader of the Year presented by SpotX
AJ Coyne, Clemenger BBDO Melbourne
Jason Maggs, Initiative Australia
Sarah Tucker, LinkedIn
Kellie Dawson, MediaCom
Kylie Pascoe, OMD

Employer of the Year (Headcount over 75) presented by iknowho
Havas Australia
Initiative Australia
Leo Burnett Australia
Ogilvy Australia

Employer of the Year (Headcount under 75) presented by iknowho
Havas Blvd
The Media Store
The Royals
Thinkerbell

Innovation in Media
Adgile Media - Intelligent Content Recognition
Finecast

Innovative Use of Media
EXTRA Support Acts (Clemenger BBDO Sydney/Wrigley's Extra)
Good Morning World (Special Group/Mindshare/Tourism New Zealand)
Australian Open Ambush (Special Group Australia/Uber Eats)

Marketing Team of the Year
Heart Foundation
Woolworths
Optus
Sydney Zoo

Media Trading Team of the Year
GroupM
PHD
Xaxis

AdNews Effectiveness Award presented by Google
Good Different: Questioning the Cult of Loyalty (BMF/ALDI Australia)
Gastro-Stop - Creating Travel FOMO (Bohemia/Aspen Australia)
Prepaid (The Monkeys/Telstra)
Omtanke (WhiteGREY/Mindshare/Volvo)

AdNews is delighted to partner with Google, Outdoor Media Association, SpotX, Nova, iknowho, IVE and Adstream for the AdNews Agency of the Year. AdNews would also like to thank Andrew Sherman, founder and CEO of Ask Coaching, for offering the winner of the Emerging Leader award an Executive Coaching program of eight coaching sessions.

Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au

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