After record entries, a panel of 100 industry judges have whittled down the entries to a list of finalists for the AdNews Agency of the Year Awards.
Congratulations to all who made the cut - the full list is below. Tickets are on sale now.
The event is on the 9 March at the Star Sydney, where our partner realestate.com.au will present the 2016 Agency of the Year and this year's Hall of Fame will be announced.
"As a judge in this year’s Agency of the Year Awards, I was blown away by the quality of the work and level of innovation in the industry right now. It’s so encouraging to see brands and agencies creating campaigns that think outside the box to deliver strong results. It’s a fantastic time to be in the media space and REA Group is incredibly excited to hear the winners announced at this year’s awards," says Mark Roppolo, REA Group executive manager of content and production.
Since we're celebrating 30 years of the awards, it's only right to throw a birthday party so the black tie event will have a pop of colour this year as we celebrate the changing face of the creative industry.
Our presenting partner is realestate.com.au and Twitter is our engagement partner. Our supporting sponsors include Adshel, Facebook, iknowho, Nova Entertainment, Snapchat, The Trade Desk, Think TV and Val Morgan. Associate sponsors are Adstream, BlueStarWeb and Royal Auto.
The Finalists
NSW Agency of the Year
M&C Saatchi Sydney
Saatchi & Saatchi Sydney
TBWA Sydney
The Monkeys
Victorian Agency of the Year
Clemenger BBDO Melbourne
Cummins&Partners Melbourne
Leo Burnett Melbourne
TBWA Melbourne
State Agency of the Year
Clemenger BBDO Brisbane
GPY&R Brisbane
Showpony Advertising
Media Agency of the Year
Atomic 212
Blue 449 (formerly Match Media)
McCann Melbourne
Zenith Sydney
Digital Agency of the Year
Clemenger BBDO Melbourne
DigitasLBi
Isobar
R/GA Sydney
The Monkeys
Specialist Agency of the Year
On Message
Special Group
Tricky Jigsaw
Urban
Customer Experience Agency
Isobar
LIDA Australia
The Works Sydney
Independent Agency of the Year
Affinity
Atomic 212
The Hallway
The Monkeys
Small Agency of the Year - Network
TKT Sydney
VCCP
Small Agency of the Year - Independent
AFK
G Squared
Urban
PR Agency of the Year
History Will Be Kind
One Green Bean
Red Agency
Sling & Stone
Emerging Agency of the Year
Atomic 212
Emotive
Marcel Sydney
R/GA Sydney
Production Agency of the Year
Finch Company
Make
Prodigious
SixtyFour Films
In-House/Bespoke Agency of the Year
Greenhouse by M&C Saatchi and Woolworths
TAB 212 - by Atomic 212 for TAB
Virtue
Advertising Network of the Year
Clemenger BBDO
M&C Saatchi Group
TBWA
Media Network of the Year
Atomic 212
Carat Australia
OMD Australia
Media Campaign of the Year
Carat Sydney - John Boston: Pretty Average Bloke, Pretty Amazing Beer, Pinnacle Drinks
Clemenger BBDO Melbourne - Snickers Hungerithm, Mars Chocolate Australia
Cummins&Partners - John West Unlimited, John West
PHD, R/GA and Essence - The Google app and The Voice, Google
UM - You Never Lamb Alone, Meat and Livestock Australia
Digital Campaign of the Year
Clemenger BBDO Melbourne - Snickers Hungerithm, Mars Chocolate Australia
Clemenger BBDO Melbourne - The Boys, Bonds
Cummins&Partners - Be the Bill, Go Gentle Australia
DDB Sydney - #comeonin, Sydney Opera House
Host - Summer Wonderland, Air New Zealand
Ad Campaign of the Year
Clemenger BBDO Melbourne - Snickers Hungerithm, Mars Chocolate Australia
Clemenger BBDO Melbourne - Meet Graham, TAC Victoria
Host - Summer Wonderland, Air New Zealand
The Monkeys - Operation Boomerang, Meat and Livestock Australia
Ad of the Year
Clemenger BBDO Melbourne - The Boys, Bonds
Host - Summer Wonderland, Air New Zealand
The Monkeys - Spring Lamb, Meat and Livestock Australia
The Best Use of Mobile
Clemenger BBDO Melbourne - Snickers Hungerithm, Mars Chocolate Australia
DDB Sydney - #comeonin, Sydney Opera House
Leo Burnett Sydney - Pocket Patrol, Samsung
Maxus - Hungry Jack's get's spooky with the Halloween Whopper, Hungry Jack's
VML Australia - Monopoly at McDonald's App, McDonald's Australia
The Best Use of Data
Atomic 212 - Supercharging Spring Carnival, TAB
Atomic 212 - Melbourne Cup Planning Model, TAB
Bohemia - UBank - Acquiring the Home Loan U Need from the Bank U Need, UBank
Clemenger BBDO Melbourne - Snickers Hungerithm, Mars Chocolate Australia
The Branded Content Award
Clemenger BBDO Melbourne - Meet Graham, TAC Victoria
Cummins&Partners - Be the Bill, Go Gentle Australia
Domain - Avalon Now, A Little Bit of Drama
Slingshot - Launching Cake in a Cup, Goodman Fielder
The Monkeys - Out Of Office Travelogue, Qantas
TKT Sydney - V Skills, Frucor
The UnLtd Award
Clemenger BBDO Melbourne - Give Registry, Myer
Cummins&Partners - Be the Bill, Go Gentle Australia
GPY&R Melbourne - You're Accepted, Minus 18
Leo Burnett Melbourne - Reword, Headspace
Maxus - “Bring the Food Fight Closer to Home”, Foodbank
The Game Changer
Clemenger BBDO Melbourne - Meet Graham, TAC Victoria
Marcel Sydney - Tiger Beer: Air-Ink Heineken Asia Pacific
TBWA\Melbourne - ANZ's Push for an Equal Future, ANZ Australia
Brand of the Year
Domain
HCF
Meat and Livestock Australia
Myer
National Australia Bank
Qantas
People and Culture Award
Atomic 212
CHE Proximity
Isobar
TBWA
The Royals
The Works Sydney
UM
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