Entries for the AdNews Agency Of The Year Awards 2025 close this week on Thursday, September 25.
The tightly contested program includes 24 categories, alongside a Hall of Fame induction and the prestigious Grand Prix title awarded to a standout agency.
In an industry moving at breakneck speed — fuelled by emerging technologies, convergence and evolving client demands — this year’s program also includes a category recognising the most impactful transformation strategy. Whether it’s expanding into a new service line, launching proprietary technology or executing a bold culture reset, this award celebrates agencies that have created meaningful advantage.
The 2025 awards will also expand to reflect the changing shape of media, with new categories dedicated to regional media campaigns and influencer-led executions.
The judging panel will be solely client-side and includes senior marketers and CMOs from over 50 companies, spanning sectors such as FMCG, finance, retail, automotive, travel and telecommunications. These experts bring a wealth of experience and insight to the evaluation process with multiple judging rounds.
AdNews publisher Assia Benmedjdoub said she is thrilled to announce the launch of the latest award program.
"These awards are about celebrating the agencies and individuals who don’t just keep pace with change — they set the pace. They push creative and strategic boundaries while delivering real, measurable impact. With a distinguished panel of senior marketers assessing the entries, the stage is set to dive into the work."
The eligibility period for entries is July 1, 2024, to June 30, 2025. Entries must be received by midnight, September 25, 2025.
The 2025 Categories are listed below:
A. Creative Agency of the Year
B. Media Agency of the Year
C. Independent Agency of the Year
D. Small Agency of the Year (Headcount under 25)
E. Digital Agency of the Year
F. PR Agency of the Year
G. Ad Campaign of the Year
H. Media Campaign of the Year
I. Small Budget Media Campaign of the Year (Budget under $500,000)
J. Social Media Campaign of the Year
K. Regional Media Campaign of the Year
L. Best Influencer Campaign
M. Best Use of Data in Campaign Planning
N. Best Use of Content
O. Brand Partnership Award
P. Social Responsibility / Pro Bono Award
Q. The Game Changer Award
R. Best Transformation Strategy
S. Best Use of AI and Technology
T. Employer of the Year (Headcount over 75)
U. Employer of the Year (Headcount under 75)
V. Marketing Team of the Year
W. Sales Team of the Year
X. The AdNews Effectiveness Award
AdNews would like to thank presenting partner ACM, supporting partners Blis, Boomtown, Magnite, Perion, PubMatic, StackAdapt and associate partners Coles 360 and Mamamia.
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