AdNews is proud to announce winners for the 2021 AdNews Agency of the Year Awards.
This year, the judging lineup included more than 80 CMOs and senior marketers across brands such as Coles, Westpac, Maserati, Amex, Myer, Suncorp, Mars Wrigley Australia, Afterpay and Tourism Australia.
AdNews would like to thank this year’s presenting partner TikTok for Business; supporting partners Amobee, Disney Advertising Sales, Google, Nova Entertainment, PubMatic, Sightline, Seven and Twitch; and associate partners Adstream, IVE and TVSquared.
AdNews Agency of the Year, presented by TikTok for Business
Winner: Special.
Judges: “With its uncompromising commitment to work culture and staff wellbeing, Special Group defied the challenges of a global pandemic and expanded into new markets with an impressive creative arsenal.
CATEGORIES:
Creative Agency of the Year
Winner: Special
Special Mention: The Works.
Finalists: BMF, DDB Group Australia, The Works
Media Agency of the Year Presented by PubMatic
Winner: Initiative
Finalists: Kaimera, OMD Australia
Independent Agency of the Year Presented by Amobee
Winner: Special
Finalists: Adhesive, G Squared, Jack Nimble, The Royals
Small Agency of the Year (Headcount under 25)
Winner: Adhesive
Finalists: Jack Nimble, Paper Moose
Digital Agency of the Year
Winner: Alley
Special Mention: Next&Co
Finalists: Next&Co, G Squared
PR Agency of the Year
Winner: Thinkerbell
Finalists: Adhesive, Aruga, Eleven
Content Agency of the Year
Winner: Jack Nimble
Finalists: AnalogFolk, Daresay
Branding and Design Agency of the Year
Winner: The General Store
Finalists: The Royals
Ad Campaign of the Year Presented by Sightline
Winner: The Monkeys, part of Accenture Interactive, ‘When will she be right?’, UN Women Australia
Finalists:
BMF, The Great Fresh Food Migration, ALDI Australia
CHEP, Where babies come from, Genea
The Monkeys part of Accenture Interactive, Make Lamb, Not Walls, Meat & Livestock Australia
Media Campaign of the Year Presented by Disney Advertising Sales
Winner: Initiative, Swintopia, Swinburne University of Technology.
Finalists: Clemenger BBDO, Pitvertising, Unilever; OMD Australia, Macca's Monopoly - Playing to WIN!, McDonald's; TBWA\Sydney and Mindshare, Play NZ, Tourism New Zealand.
Small Budget Media Campaign of the Year
(Less than $500,000)
Winner: Initiative, Swintopia, Swinburne University of Technology
Finalists: MediaCom, Mask breath, MARS; Ogilvy Sydney, No Home Address, Whitelion; The Royals, Know Me, Wild Secrets
Social Media Campaign of the Year
Winner: HERO, #DeliveryDance, Menulog
Finalists: Special, TIBE For Love, Uber Eats; TBWA\Sydney and Mindshare, Play NZ, Tourism New Zealand; The Monkeys part of Accenture Interactive, When will she be right?, UN Women Australia.
Best Use of Data in Campaign
Winner: OMD Australia, ‘Macca’s Monopoly — Playing to WIN!’, McDonald’s
Finalists: Clemenger BBDO Melbourne and PHD Melbourne, GNBC InstaRadio, Carlton & United Breweries; Havas Sports & Entertainment (A division of Havas Media), The King. C Barbershop, Gillette.
Best Use of Content
Winner: TBWA\Sydney, ‘Play NZ’, Tourism New Zealand
Finalists: CHEP, Sloways, NRMA Insurance; Clemenger BBDO, Losing Lena, Code Like A Girl and Creatable; The Monkeys part of Accenture Interactive, When will she be right?, UN Women Australia
Brand Partnership Award
Winner: Clemenger BBDO, ‘Pitvertising’, Unilever
Finalists:
Clemenger BBDO, Losing Lena, Code Like A Girl and Creatable
Clemenger BBDO Melbourne with PHD and OMD, Let's Melbourne Again Initiative, 7-Eleven, AAMI; ANZ; AFL; Australia Post; BMW; Bupa; Carlton Draught; City of Melbourne; Coles; Committee for Melbourne; Crown Melbourne; La Trobe University; McDonald’s; Myer; NAB; Officeworks; Origin Energy; PwC; Slack; Tennis Australia and Village Cinemas.
Thinkerbell, Climate Warriors, NRMA Insurance
Social Responsibility/Pro Bono Award
Winner: Clemenger BBDO Melbourne with PHD and OMD, ‘Let’s Melbourne Again’ initiative, 7-Eleven, AAMI; ANZ; AFL; Australia Post; BMW; Bupa; Carlton Draught; City of Melbourne; Coles; Committee for Melbourne; Crown Melbourne; La Trobe University; McDonald’s; Myer; NAB; Officeworks; Origin Energy; PwC; Slack; Tennis Australia and Village Cinemas.
Finalists:
Clemenger BBDO, Losing Lena, Code Like A Girl and Creatable
Ogilvy Sydney, No Home Address, Whitelion
The Monkeys part of Accenture Interactive, When will she be right?, UN Women Australia
Thinkerbell, The Purple Hive Project, Bega Foods
Diversity Award Presented by TikTok for Business
Winner: Think HQ
Finalists:
Clemenger BBDO, Losing Lena, Code Like A Girl and Creatable
Ogilvy Australia, Changing the Face
The Game Changer Award Presented by Twitch
Winner: HERO, Senior Constable Laurie Fox, Victorian Police
Finalists: Clemenger BBDO, Losing Lena, Code Like A Girl and Creatable; Clemenger BBDO, Pitvertising, Unilever; Ogilvy Sydney, No Home Address, Whitelion; Thinkerbell, The Purple Hive Project, Bega Foods
Emerging Leader of the Year
Winner: Mandie van der Merwe, M&C Saatchi
Finalists: Adam Steward, Havas Media; Hannah Jones, Sparro; Jenni Hayward, MOOD; Jonelle Lawrence, Clear Hayes Consulting; Minsun Collier, MediaCom
Employer of the Year (Headcount over 75)
Winner: DDB Group Australia
Finalists: BMF, Initiative, Ogilvy Australia, OMD Australia
Employer of the Year (Headcount under 75)
Winner: GHO Sydney
Finalists: Host/Havas, The Works
Marketing Team of the Year Presented by Nova Entertainment
Winner: KFC Australia
Finalists: Primo Foods, Tourism Australia, Volkswagen Australia Marketing Team
Media Trading Team of the Year Presented by Seven
Winner: OMD, Omni-channel Trading Team of the Year
Finalists: Avenue C, An all-star squad of investment and trading specialists; GroupM, Programmatic Trading Team.
The AdNews Effectiveness Award Presented by Google
Winner: The Monkeys part of Accenture Interactive, How a NSW insurer became the “World’s Most Effective Financial Services Brand”, NRMA Insurance
Finalists: HERO, Menulog slays the food delivery giant, Menulog; The Monkeys part of Accenture Interactive, How liberating Aussies from beer sent Canadian Club sales "gangbusters", Beam Suntory; The Monkeys part of Accenture Interactive, How smashing border walls smashed records for Lamb, Meat & Livestock Australia.
See coverage in the 2023 Special Edition of AdNews »
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