The University of Wollongong (UOW) has appointed independent ADMATIC Sydney as lead media agency following a competitive pitch.
ADMATIC will manage the university's media strategy, planning and buying portfolio.
"UOW regularly reviews contracts with important third-party suppliers to ensure we continue getting great value, whether that is from a current supplier or a new one," says UOW Director of Strategic Marketing and Communications Emily Osborne.
“We are now working with a true partner to UOW, one that is helping us lead in marketing to future students, particularly through digital channels, as we continually look for innovative ways to understand and communicate with our target baudiences."
ADMATIC’s CEO Michael Ungerboeck says the agency is delighted to be working with the University of Wollongong.
“There is no doubt that the Higher Education sector is facing some of its greatest challenges at the moment and we see Digital, as with most other sectors, as being key to supporting UOW’s growth for the future.” Ungerboeck says.
ADMATIC ended a four year association with UNSW earlier this year.
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