ADMATIC has been appointed, following a competitive pitch, to lead digital media strategy, planning, and buying for CBRE Australia, a commercial real estate services and investment company.
The media agency has been appointed to manage brand and acquisition campaigns effective immediately, during a period of digital transformation and media revitalisation for CBRE.
This appointment adds to the ADMATIC-CBRE relationship, with ADMATIC having managed CBRE NZ Property and Brand Marketing campaigns since late 2019.
ADMATIC managing partner Sarah Melrose said the agency is thrilled to be working with such a renowned brand in commercial real estate.
“Increasingly we’re seeing opportunities to partner with brands looking for greater agency collaboration, audience insight and digital innovation," said Melrose.
"Brands like CBRE are looking to ADMATIC for that ‘big agency’ value but with the degree of service and care that is experienced in the independent agency environment.”
The CBRE Australia win comes after a successful string of competitive pitch wins in the past half year including international aid organisation Caritas Australia, as well as adding CROWN Asia Pacific to its’ digital media remit in the long standing ADMATIC-CROWN ANZ relationship.
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