ADMATIC promotes Sarah Melrose to managing partner ANZ

Chris Pash
By Chris Pash | 24 September 2021
Sarah Melrose.

Sarah Melrose has been promoted to managing partner ANZ at independent media agency ADMATIC.

Earlier this year Sarah -- then ADMATIC’s Australian general manager -- became a partner in the agency off the back of a string of new account wins.

CEO and founder Michael Ungerboeck says both the Australian and New Zealand agencies have grown strongly over the past 18 months, with Australian client wins such as the University of Wollongong, Virgin Active, Century21 and ActewAGL. In New Zealand, the agency has added Komatsu ANZ and CROWN ANZ.

“Sarah’s exceptional leadership across the agency over the past 2 years has developed an amazing crew of ADMATICians in both Sydney and Melbourne, servicing clients across both those cities as well as in Canberra, Wollongong, Singapore and Bangkok," says Ungerboeck.

"We’ve been incredibly proud of Sarah’s achievements and we very much look forward to watching where she can take our Auckland office in the future.”

In 2019, Melrose joined ADMATIC as head of programmatic, data and technology, having come from WPP’s Ikon Communications where she was programmatic director.

Since then she has grown ADMATIC’s teams in both Melbourne and Sydney, and has been instrumental in steering multiple new business wins.


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