The ADMA has unveiled an advisory committee to help execute its vision to drive innovation and set the standard for responsible marketing.
The committee is composed of CMOs and business practitioners from Optus, NAB, Woolworths, MECCA, Zip Co and Deloitte.
This follows previous confirmations of chair David Morgan, deputy chair Steve Brennen and marketing consultant Tom Goodwin, who joins as ADMA’s first internationally based advisory committee member.
“We’ve assembled a group of forward-thinking industry pioneers that are experienced, diverse, and deeply connected to where the industry is heading, both locally and globally,” Morgan said.
“Each member brings not only stature in their field, but also specialised capability across the whole marketing spectrum.
“Their insights will sharpen our thinking, challenge assumptions, and help ADMA as we empower marketers to navigate complexity, embrace opportunity and lead responsibly.”
Members of the Committee contribute deep expertise across areas central to ADMA’s strategic agenda. The CMOs bring extensive experience in global growth strategy, omni-channel transformation and building digitally-led marketing functions that drive brand impact, customer engagement, and business transformation.
Alongside them sit several specialists in crucial areas including behavioural research, privacy and data ethics, and advanced digital and performance marketing – ensuring a balanced and expert view of critical marketing issues as the Committee helps shape policies and approaches for a future-ready, customer-first landscape.
The advisory committee are MacMORGAN principal David Morgan; Deloitte Digital partner David Phillips; Optus vice president, small business, Emma Jensen; MECCA CMO Kate Blythe; Woolworths Group interim CMO Michael Laxton; Meta group industry director Naomi Shepherd; NAB CMO Natalie Lockwood; In Marketing We Trust CEO Paul Hewett; Data Synergies principal and director Peter Leonard; Zip Co senior director marketing research Sonny Sethi; Archie co-founder and CEO Steve Brennen and ALL WE HAVE IS NOW co-founder Tom Goodwin.
ADMA CEO Andrea Martens said she's thrilled to welcome a group of industry leaders who each bring deep domain expertise, commercial insight and a vision to drive the marketing industry forward.
“As the pace of change accelerates and complexity grows, having a strong advisory board to steer and guide ADMA through this evolving landscape is more important than ever,” she said.
“ADMA’s role to reimagine and enable the future of ethical, data-led marketing is critical, and this committee brings the foresight and creativity to make it happen.
“I’d also like to take this opportunity to thank our outgoing committee members, several of whom have served extended terms. Their energy, expertise and unwavering support have helped position ADMA as the trusted voice of modern marketing. We’re pleased they will remain actively involved with ADMA in various capacities in our next chapter."
The advisory committee appointments are effective immediately, with initial terms lasting for three years.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.