ACM, VMLY&R, Wavemaker, Paramount, Media Merchants and many media owners have thrown their support behind Kindness Factory and the World Kindness Day on November 13.
Thanks to the industry’s support, more than six million acts of kindness have now been logged on Kindness Factory’s website.
The event was supported by a clever, tongue-in-cheek advertising campaign created by VMLY&R, featuring big, bold, eye-catching and thought-provoking Public Kindness Announcements encouraging people to be kind and attentive to the people around them.
Jack Delmonte, creative director at VMLY&R, said how often does someone get a brief to simply encourage people to be kind.
"You don’t… Except, we did. Not only do we get to flex creatively, but we also get to do it with amazing people for an awesome cause," he said.
"I absolutely love what Kath and the Kindness Factory is all about and we’re very proud to be a part of it as both people and as an agency.”
ACM, a long-term official media partner of Kindness Factory, used their 14 daily news mastheads to encourage their readers to log acts of kindness.
Tony Kendall, MD of ACM, said by partnering with the Kindness Factory, ACM is playing an integral role in its mission to create a kinder and more resilient world.
Many other companies also got their kind on for the day with Wavemaker QLD sharing kindness cards and donuts with their staff and Media Merchants in Brisbane running a fundraising morning tea.
Kath Koschel, founder of Kindness Factory, thanked the industry for their support.
UnLtd - Jade Harley, Director of Partnerships
Tra (My) Tran
CEO: Tom Tearle
CCO: Paul Nagy
Group ECD: Jake Barrow
Creative Director: Jack Delmonte
Copywriter: Charles Dejean
Art Director: Andrew Bao
Senior Account Director: Leanne Keogh
Account Executive: Max Ohman
Designer: Meg Copp // Brock Willis
Junior Designer: Lewis Barnes
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