Sarah Campbell.
The Australian Data and Insights Association has commissioned an independent review of its Privacy (Market and Social Research) Code, focusing on AI adoption, children and youth privacy, overseas data sharing and enforcement obligations.
Former Tasmanian senator Terry Aulich will lead the review, which aims to update Australia's only Australian Privacy Principles registered code to reflect changes in technology and emerging consumer privacy risks.
"Our privacy code review will help strengthen our members' commitment to keeping Australians' personal information private in growing data-centric environments," said ADIA CEO Sarah Campbell.
The review was announced ahead of the ADIA's annual Leaders Forum on May 7 at EY Sydney, themed Human Led, AI Enabled, featuring speakers including economist Cherelle Murphy, futurist Mark Pesce and entrepreneur Dominic Thurbon.
The ADIA also unveiled a refreshed Trust Mark, the association's seal of endorsement for the market research and data insights industry, marking 12 years since its 2014 launch.
To qualify, member companies must adhere to the Privacy Code and the Research Society Code of Professional Behaviour, uphold international research certification standards and participate in annual independent audits.
"The rising number of high-profile privacy breaches and scams, along with significant consumer mistrust in how their data is handled, has made the Trust Mark mission critical," Campbell said.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.