Adgile Media, the Australian based real-time TV ad data firm, has been crowned the winner of Game Changing Advertising Technology category at the global VideoNet Connected TV Awards in London.
The firm won the award for its proprietary Intelligent Content Recognition (ICR) technology which is also up for nomination in AdNews' Agency of the Year Awards in the Innovation in Media category.
The Videonet Connected TV Awards are focused on the television marketplace and showcases stand-out leadership and innovation from platform operators, broadcasters, streaming service providers, media buyers and technology vendors.
“We are absolutely thrilled to have been recognised as world class in our field and to be representing Australia against leading global technology businesses," Adgile Media founder and chief technology officer Shaun Lohman says.
"The ‘Game Changing’ adtech award not only acknowledges how our unique technology delivers benefits across the entire TV ecosystem, but also recognises how our engineering innovation creates growth and opportunity for brands and marketers.”
Adgile Media’s ICR platform is a self-learning video content recognition technology that literally “watches” broadcast and streaming TV.
Its patented image recognition and neural networked machine learning identifies and catalogues TV advertising and brand messaging in real time.
Operating in high resolution ICR identifies individual products, offers and prices for every TV advert, for every spot.
“Adgile reinforces TV’s place in the digital marketing age with dynamic and actionable insights," Adgile Media chief revenue officer Craig Service says.
"Advertisers want to know how their TV activity is performing in real- time – no data lag, product level granularity, dynamic category and competitive insights, and the ability to optimise with digital like reporting.
“Any brand not taking advantage of this real-time lens on their TV investment will find themselves with a very real disadvantage – really quick."
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