Adelaide's She Creates announces value focused event

By AdNews | 17 March 2023
 
The Value Shift

The Adelaide Advertising & Design Club (AADC)'s women support arm She Creates is hosting an event centred around value called The Value Shift.

The Value Shift allows reflecting and dissecting what value looks like in 2023, for our clients, our customers and our workplace cultures.

She Creates co-chair Dena Vassallo said: “At the end of the day, as people serving the creative community, if we don’t understand the values we want to shine and the value we want people to get from our work, what are we doing?

“It’s something to really reflect on this year. With a recession looming, it’s topical and you would be remiss not to be thinking about what value means for yourself, for teams and for clients.

“We’ve learned a lot about the importance of having different events that are intimate. We’re really excited to get the whole community back together… now is really the time.”

Taking place in the evening on March 30th at the new warehouse turned vibrant function space Jackson Square.

Guests will enjoy a sit down dinner, gin bar by 23rd Street Distillery, opportunities to connect with others in the industry, and a program of speakers examining multi-layered ideas about value alongside the dinner.

The speakers for the event have been intentionally chosen to examine concepts of value from multiple angles.

Vassallo: “We wanted different perspectives, different years in the industry, people in different parts of the industry who look at it with different lenses.

“The concept of value is so dynamic and agile. There’s so many different dimensions we can tease out into a really good conversation.”

The line-up includes managing director of Carat, Vikki Friscic – who is set to take on the MD role at Channel 7 in April; director of marketing operations at the University of Adelaide, Bev Bury; and Tracy Davidson, recruitment manager for Rising Sun Pictures.

With experience spanning across various industries and roles the women will deep dive into the topic, bringing a wealth of knowledge and expertise on business, leadership and providing value in the current landscape. 

Ticket sales close this Monday, March 20th.

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