Credit: Selfie Leslie
Marketing technology agency Adcore has been appointed by online fashion retailer Selfie Leslie to manage performance media and media mix modelling across North America and Australia.
Under the partnership, Adcore will oversee performance media activity and deploy its media mix modelling solution to support campaign optimisation and measurement across channels.
The agreement will see Adcore apply analytics, cross-channel media strategy and modelling tools to Selfie Leslie’s digital campaigns as the retailer looks to improve performance and scale its e-commerce operations.
“We’re thrilled to partner with Selfie Leslie and bring our Performance Media expertise and data-driven Media Mix Modeling capabilities to their marketing strategy,” chief data officer at Adcore, Ronit Moll, said.
“This partnership embodies a shared commitment to ambitious growth goals and measurable outcomes, and we look forward to driving results that matter for their beloved global brand.”
Selfie Leslie said the partnership would strengthen its use of data and analytics in marketing decision-making.
“This new partnership with Adcore marks a key milestone for Selfie Leslie,” head of marketing at Selfie Leslie, Maricar Craig, said.
“By integrating Adcore’s advanced performance media and analytics expertise into our marketing efforts, we’re confident we can elevate our digital presence, better understand our audience and achieve impactful, data-backed growth.”
The appointment reflects Selfie Leslie’s focus on performance-led media planning and return on marketing investment as competition intensifies in online retail.
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