Gabe G - Adcore
Adcore has appointed Gabe Grossman SEO director and Nicole Smith to lead a new affiliates division, as it moves to a full-service model.
The performance marketing agency said multi-brand retail and lead generation clients had asked for consolidated services across paid, organic and affiliate channels.
Grossman joins with more than 15 years’ experience in enterprise SEO.
He has held senior roles at iProspect, Impressive and Half Dome, working on accounts including Kogan, Mitre 10 and World Vision. He will lead Adcore’s SEO offering, integrating organic search with paid media.
“Search is going through its biggest shift in a decade. Brands now need to think beyond traditional Google rankings and ensure they're visible across AI-powered platforms and answer engines too. That's exactly where our focus is,” Grossman said.
“What excites me most about leading SEO at Adcore is the opportunity to plug into a business with a genuine legacy in paid search.
“When you can share data and insights across Paid and Organic in real time, the results compound.
“Our clients get a joined-up search strategy instead of two teams working in parallel, and that's where the real commercial advantage lies.”
Smith joins with more than 10 years’ digital experience across brand, network and agency roles, including The Body Shop, Rakuten Advertising and GrowthOps.
She has worked on affiliate programs for Chemist Warehouse, Kogan, Coles Liquor Group and Cotton On Group across Australia, New Zealand, the US and Europe.
She will lead the affiliates division globally.
“Affiliate marketing has evolved into one of the most powerful levers in the performance mix, particularly as partnership ecosystems mature and brands demand measurable outcomes for every dollar invested,” Smith said.
“I’m thrilled to join Adcore to lead the Affiliates Division globally at a time of significant expansion for the business.
“The team has already delivered impressive growth across a portfolio of enterprise and multi-brand retailers, and I’m excited to build on that momentum.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.