Adam Sadler.
Scentre Group's BrandSpace has appointed Adam Sadler head of media sales for Australia.
Sadler brings more than 15 years of senior commercial leadership experience, most recently as director of media sales at SBS.
He will be responsible for advertisers and fostering partnerships with agencies across Westfield destinations nationwide.
"Westfield is deeply embedded in the Australian vernacular and way of life," Sadler said.
"It's more than a destination; it's a space where people connect, shop and experience culture. What excites me most is the opportunity to continue evolving the BrandSpace story and ensure we remain essential to businesses looking to connect with their customers."
At SBS, Sadler led the network's sales team through a period of transformation and commercial success, launching Australia's first Indigenous media commercial strategy and establishing a thought leadership division focused on the future of television.
"Adam is a respected commercial leader with deep experience in digital transformation and a strong track record of building high-performing teams," said Scott Moore, general manager of BrandSpace.
"His appointment reflects the scale of our ambition for Scentre Group BrandSpace as we continue to evolve our media platform to drive outcomes for our partners."
BrandSpace is the media and retail pop up division of Scentre Group, owner and operator of Westfield destinations across Australia and New Zealand.
The division provides access to more than 1,800 full-motion screens.
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