Ad spend for gambling is about to hit a peak in Australia

Chris Pash
By Chris Pash | 15 October 2021

Ad spend for gambling is about to hit a peak, according to analysis by Nielsen.

Nielsen’s Ad-Intel data shows that ad spend in the gambling sector peaks every year in September and October.

This coincides with the spring racing carnival and football finals.

This year’s spring peak, according to Nielsen Portfolio Pulse - Gambling Sector, appears to follow similar trends.

Sportsbet has kicked off the season with a schience fiction Bet with Mates campaign

The TAB is continuing  Long May We Play and Play Everywhere umbrella campaigns. It also has a vaccination campaign.

And Mark Wahlberg is with Ladbrokes in its latest Australian brand campaign created by Thinkerbell and production company Finch.

The peak ad spend was $43.2 million in October 2019.

Nielsen Gambling estimated-ad-spend (1)

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