Commercial Radio & Audio (CRA) has dumped the ACRAs, the industry body’s annual awards.
CRA chief executive Lizzie Young said the decision was not taken lightly.
"Our focus on long term sustainability across the industry needs to be our number one priority,” she said.
“After careful consideration in consultation with our board and members, we're directing our resources into initiatives like Sound Start, CRA Audio ID and HEARD, and regulatory matters such as radio prominence where we can have the greatest impact supporting our industry's future.
“Individual networks continue to celebrate the amazing work being done across our industry through their own recognition programs.
“I firmly believe radio has a bright and exciting future in Australia, and this positions us to build that future."
The awards started in 1989 as the rAWARDS before rebranding as the Australian Commercial Radio Awards (ACRAs).
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.