ACM expands sports data partnership with Play HQ

By AdNews | 2 April 2024
Bruce Levine.

Independent news publisher ACM has expanded its partnership with Play HQ to deliver detailed local scores and statistics to regional Australians.

The partnership with the provider of local sports data will deliver detailed updates on local Aussie rules footy including full fixtures, results, ladders, as well as game statistics such as goal kickers and best on ground.  

The relevant Play HQ data sits prominently in the sport section of ACM’s network of regional digital subscription brands; the AFL Canberra competition in The Canberra Times and the Northern Tasmanian Football Association in The Examiner.

“You’ll only have to pass by a local footy oval on any given Saturday morning over the next six months to see the important role club footy plays in connecting communities," said ACM chief technology officer Bruce Levine.

"And that’s what’s exciting about this partnership with Play HQ; from grassroots to first grade we will present scores, tables and top scorers side-by-side with leading coverage from our local journalists.

“We are committed to adding value to the experience of our 140,000 digital subscribers - as well as creating unique environments for our partners to connect with regional Australia. And this project delivers both.” 

Play HQ chief customer officer Neil Mackay said he was excited to see local sport grow with the help of ACM's extensive network.

Last year, as a part of a redesign of the digital sport offering, ACM partnered with Champion Data to provide live scores, ladders and match content for the national AFL, NRL and A-League competitions and has seen engagement with the section grow +17% in less than 12 months.

“ACM is well on the way to becoming the number one choice for local sport in each of the markets we cover,” said ACM national sales director Sam Westaway.

“Our strategic investment in sport and diverse array of digital products has opened up conversations with big brands. They’re seeing the growth in our sports audience, which is more than 3.1 million online, and value in our local content.”

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