Australian Community Media (ACM) has appointed Lisa Levesque to the newly created role of Victorian strategy director.
Levesque’s appointment is aimed at enhancing ACM's strategic proposition to both agencies and national clients.
"Lisa is a highly respected strategic professional in our industry. We're looking forward to tapping into her wealth of experience through the development of commercial strategies for our clients and the broader business," ACM Victorian commercial director Anna Hosking says.
"Lisa's expertise will be valued not only within our National Sales function, but also more broadly across the growing ACM business."
Levesque has more than 20 years experience on both media agency and publishing sides.
She most recently led the national strategic insights function at Southern Cross Austereo, developing commercial strategies and insights that fuelled growth.
“I am really excited to join ACM at a time of transformation and growth. Australia’s sense of community has never been more important nor has our reliance on news and trusted voices," Levesque says.
"Add to that the migration of city folk to regional Australia and ACM's proposition becomes extremely compelling for national advertisers. I look forward to helping our client partners leverage that opportunity."
Levesque's appointment follows the recent announcements of two new titles being the Northern Rivers Review and the Northern Beaches Review along with the $100 million joint venture with realestateview.com.au.
Levesque commenced with ACM on October 19.
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