Accenture Song's plans for Melissa Fein, Sam Geer, Chris Colter

By AdNews | 17 May 2024
Credit: Annie Spratt via Unsplash

Accenture Song's raid on Initiative to secure top talent will mean a significant expansion of the group's local media services.

Initiative Australia CEO Melissa Fein, managing director Sam Geer and chief strategy and product officer Chris Colter have resigned in preparation for new roles at Accenture Song.

Their new positions haven't yet been revealed but the consultancy says the appointments support Accenture Song’s aim to create impact for clients through the integration of creativity, technology and media, and will "significantly enhance and expand" the existing media services.

“There is no doubt that media is a business growth driver and strategic differentiator for our clients," said Accenture Song ANZ president Mark Green.

"Melissa, Sam and Chris are strong hires for us, and their addition to our team in Australia reflects our global strategy to deliver future facing media and integrated solutions for our clients.

“Media is a growth area globally for Accenture Song and we are seeing momentum in our end-to-end media offerings in all regions.

"These appointments serve to extend our footprint into this market that will improve our ability to service the region.” 

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