Kyle Hugall.
The ABC has appointed Kyle Hugall head of Made, the in-house creative agency of the national public broadcaster.
Most recently, as a director at Accenture Song / Droga5, he has worked at the intersection of brand, customer experience and digital technology to help clients unlock new forms of growth and cultural relevance.
"The ABC is an extraordinary and vital institution that has served the Australian public for over 90 years, playing a key role in shaping the nation's identity,” Hugall said.
“The opportunity to lead the creative expression of such a special brand, particularly at a time of rapid change in media and entertainment is an honour, and one I'm excited to embrace. I look forward to helping the ABC show up in bold, relevant, and culturally resonant ways that connect with audiences across the country."
He began his career as a journalist, writing for publications including The Guardian and i-D Magazine in London, before moving into advertising.
His international experience includes creative strategy director at Redscout, New York, where he led multidisciplinary teams across brand strategy, design, and innovation work for global clients from fashion to FMCG.
In 2018, he took on a leadership role as head of creative and brand strategy at Lion in Sydney, where he led the creative direction of marketing and innovation across the organisation’s portfolio of brands.
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