(L-R): Nick Thomas, Melissa Fein, Chris Colter and Sam Geer.
Accenture Song has appointed Nick Thomas principal director, commercial investment and operations, bolstering the agency’s media leadership team led by Melissa Fein, Sam Geer and Chris Colter.
In this newly created role, he will lead Accenture Song’s media investment strategy and commercial operations, ensuring clients benefit from market-leading value and performance.
Thomas will oversee all media trading, media operations and the evolution of the agency’s media technology infrastructure in ANZ.
“Nick is a powerhouse in the Australian media industry – a leader with the strategic vision, commercial acumen, and ability to energise teams,” said Melissa Fein, managing director, media, at Accenture Song APAC.
“A passionate advocate for the intersection of data, technology, and creativity, his expertise in investment, commercial strategy, and technology transformation will be a huge asset to our clients and our people.”
Thomas brings more than 15 years of senior leadership experience in Australia’s media and advertising landscape. Most recently, he led the national sales team for Amazon Ads ANZ.
His career spans media trading, planning, buying, and commercial leadership, with a proven track record of helping some of the world’s biggest brands – across banking, automotive, government, pharma, QSR, FMCG, and entertainment – to solve complex challenges, scale impact, and deliver measurable growth.
“Accenture Song’s media services team is redefining what this capability looks like in the age of AI,” Thomas said.
“I’m excited to join a team with such bold ambition, exceptional talent, and a clear mission to create transformative outcomes for clients.”
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