Accenture Song appoints Milla McPhee managing director of strategy, working across the ANZ and growth markets.
McPhee returns home from the UK where she worked client side for Amazon as head of brand and ceative strategy.
Prior she was head of strategy and planning at adam&eve DDB UK, while winning the simultaneous ‘triple crown’ of Effie, IPA and APG Agency of the Year, as well as Cannes Lions Agency of the Year. She also spent five years as a senior strategist at Droga5 in Sydney and New York.
With an academic background in behavioural science, McPhee is armed with experience creating and growing some of the world’s most iconic brands across all industry verticals -- including retail, government, FMCG, travel and tech -- in the US, Europe and APAC. After eight years abroad, McPhee is excited to return home to Australia.
McPhee said: “It’s one thing to have brilliant and disruptive ideas but it’s entirely another to make them happen.
"Song has the capability to not only build brands with purpose, but to help them realise it for their customers too.
“With its progressive vision for the future of the creative industry, Song really is second to none -- not to mention they’re just excellent people. I can’t wait to get stuck into building what’s next in ANZ, Asia and beyond.”
Accenture Song ANZ President Mark Green said: “With her track record for driving growth for some of the world’s leading brands, Milla will make a valuable addition to our leadership team.
"We are eager to help shape our clients’ expansion across the ANZ and growth markets, and she is the perfect partner to help us achieve our ambitious goals.”
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