Accenture Interactive-owned creative agency Rothco has appointed Jen Speirs as ECD.
The Australian creative will join the Dublin-based agency, exiting her current role as deputy ECD at BMF Australia. As part of the appointment, current ECD Alan Kelly has been promoted to Rothco's chief creative officer.
During her time in Australia, Speirs worked on major accounts for clients such as McDonald’s, Carefree, Arnott’s, Berlei, TAL, Bonds and BWS.
Speirs will relocate to the UK as part of the role, stating that she was excited to join the agency, which was had the "perfect combination" of creativity, innovation and craft.
"When I look at a lot of Rothco's work, like JFK Unsilenced, the #takenotice breast cancer campaign on the Molly Malone Statue, Sleeping Flags – it all has that perfect combination of creativity, innovation and craft," Speirs says.
"So the opportunity to go and be a part of that, and work with the awesome people I’ve met so far, was far too good to say no to. I can’t wait to get over there and get stuck in.”
Prior to joining BMF in 2016, Speirs had worked at DDB Sydney as creative director for six years, working on clients such as Telstra, Wrigley's, Lipton and Johnson&Johnson.
Her work has won awards at NY Festivals, Clio, AWARD, Cannes, Effies, Media Federation, Caples, and Spikes Asia.
"I am chuffed we have poached someone as incredibly talented as Jen Speirs. I think it’s a testament to the work we are doing in Rothco that we are attracting world-class talent like Jen to these shores," Kelly says.
"Jen is a super addition to the team as she is both gifted and decent, two qualities we always look for when we hire. I also may have told her that Dublin's weather is pretty much the same as Sydney's – hopefully, she hasn't fact-checked this yet."
This is the second major exit from BMF in the last six-months, following the news that Gruen regular and head of planning Alison Tilling would be joining VMLY&R.
Last month the agency was also appointed as the lead creative agency on the Tourism Tasmania account.
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