Accent.
Accent has launched a buildable tradie gift with purchase campaign ‘Assemble the Squad’ via creative agency Scooter.
This initiative is designed to bring excitement to paint projects while celebrating Australia’s hardworking tradies.
Scooter Creative CEO Anna Hodgson said that they are excited to partner with Accent.
“Accent have always been an incredible partner, allowing us to push creative boundaries and develop a campaign that’s not only fun, but also deeply resonates with their audience,” Hodgson said.
The campaign rewards customers who purchase 8 litres of Accent Paint with an exclusive can of buildable tradies.
These figurines are inspired by Australia’s essential trades, including a painter, plumber, sparky, builder, welder, landscaper and handyman.
Scooter led the creative concept, design, in-store activation, digital content and competition management.
“We love connecting with consumers in unexpected ways, and the Buildable Tradie campaign is a perfect example of that," Hodgson said.
10 customers will win a $1,000 cash prize if they find a golden ticket inside their can of buildable tradies.
Accent brand manager Hayley Jeans said that they’ve had incredible feedback from their team.
“It’s been a real standout moment for us," Jeans said.
"Huge kudos to the Scooter team for making it happen so seamlessly and creatively,” Jeans said.
The buildable tradie is available at Mitre10 and Home Hardware.
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