Acast has appointed Kate Digby as group sales lead for Australia and New Zealand.
Digby joins the podcast platform with more than 15 years’ media experience across London and Sydney. She has previously worked as commercial director at Sonder and group sales manager at Nova Entertainment.
In her new role she is responsible for guiding the team and offering further insight to brands and agencies looking to include podcasting within their audio marketing strategy.
“Having Kate as part of the team represents the next stage of growth for Acast locally as she brings a wealth of experience working with major brands, across multiple platforms, to drive positive business results,” says Acast AUNZ regional managing director Henrik Isaksson.
“Her expertise will be invaluable for any brand wanting to tell their story within podcasting, while maximising the potential of their investment and sales objectives.
“Podcasting is home to some of the most engaged audiences of any advertising channel, and Acast is home to some of the most talented creators and biggest shows in Australia. We continue to go from strength to strength, so there’s never been a bigger opportunity for creators and brands to work together and deliver creative podcast advertising that works.”
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