AC&E and AMY Awards finalists 2019

By Chris Pash | 11 September 2019

The finalists in both the AC&E Awards and AMY Awards have been announced.

Ogilvy, BMF, Adrenalin and Newscorp had the most nominations. Ogilvy has been shortlisted for 12 awards and BMF six.

On the client side, KFC is nominated for nine awards with Aldi six. 

The winners of both Awards will be revealed at a Gala Awards Dinner on 24 October in Sydney. There are 30 awards on offer. 

“We have seen some brilliant work this year, with many categories hotly contested. Congratulations to all the finalists. It really is a great achievement to have got this far,” says Stuart Tucker, awards judge and chief customer officer Hipages.

Finalists:

Best Acquisition Strategy
Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
The Boxing Day Presale | BWM Dentsu | Latitude Financial
The Push-Up Challenge Acquisition Strategy | Living Online | The Push-Up Challenge
Getting more people to download our App by not showing them what’s on it | Ogilvy | KFC
5 DAYS IN A STATE OF WONDER | TBWA\Adelaide | SOUTH AUSTRALIAN TOURISM COMMISSION
Telstra Prepaid - I'm Not Worried About Data | The Monkeys | Telstra

Best Campaign Not-For-Profit
Give a $#*! About Your Bowel | BMW Dentsu | Bowel Cancer Australia
Australia's Worst Serial Killer | News Corp Australia | The Heart Foundation Australia
Don’t Dig Your Own Grave | The Creative Works | Dial Before You Dig (Vic/Tas)
Doing Nothing Does Harm | ThinkerBell | Our Watch
Net-Free North: we bought the net, now shop the sunnies | WWF-Australia | WWF-Australia

Best Campaign on a Small Budget
BACK TO WORK EARLY | Edge | AAMI
Transition to retirement | AKQA | Hesta
Paste Invaders | Guild Insurance | Guild Insurance
Getting more people to download our App by not showing them what’s on it | Ogilvy | KFC
More Doors Are Open to Your Card | Ogilvy | American Express
Signet introduces 'Canmaster Smash' - Integrated Campaign | Signet | Signet

Best Campaign using new technology
Deakin University - Mind Racer | Deakin University | Deakin University
Kargo & ASICS Kayano 26 Mobile Campaign | Kargo | ASICS
CryoClinics Australia Messenger Chatbot | Metric Labs | CryoClinics Australia
Viewer Verdict: how the NRL video ref got people eating KFC | Ogilvy | KFC
Doing Nothing Does Harm | ThinkerBell | Our Watch

Best Data Strategy
Zali Steggall | BRAINS | Zali Steggall
National Cloud Life-cycle Acquisition Campaign | Deakin University | Deakin University
The Art Of Anticipation | LIDA Australia | Lexus Australia
Tune Up | MLC | MLC
Doing Nothing Does Harm | Thinkerbell | Our Watch

Best Data-Driven Media Campaign
Fox Sports - Best Callers | Fox Sports | Fox Sports
More Doors Are Open to Your Card | Ogilvy | American Express
Resolution HBF Programmatic Prospecting Campaign | Omnicom Media Group | HBF
Rexona: Helping in Australia's sweatiest moments | PHD | Unilever Rexona
Winterfest | Rocket Agency | Luna Park Sydney
12WBT - Membership Acquisition | Switched On | Michelle Bridges 12WBT

Best Digital Design or Craft
Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
ALDI AUSTRALIA Santa Crashes Christmas | BMF | ALDI AUSTRALIA
SanDisk - Take On Influencer Campaign | G Squared | SanDIsk
The Healthy Baker - Rejuvenating a Well-Known Aussie Flour Brand | G Squared | The Healthy Baker Flour
Made In The Pile's Website | MADE IN THE PILE | Made In The Pile

Best Integrated Campaign
ALDI Australia Loyalty Pointless | BMF | ALDI Australia
ALDI AUSTRALIA Santa Crashes Christmas | BMF | ALDI AUSTRALIA
Australia's Worst Serial Killer | News Corp Australia | The Heart Foundation Australia
How putting a bucket on heads achieved KFC’s best ever sales results | Ogilvy | KFC
Nature Knows Best | The Brand Agency | Water Corporation
Telstra Prepaid - I'm Not Worried About Data | The Monkeys | Telstra

Best Retention Program
ENERGYAUSTRALIA - Just. Like. That. - Loyalty Campaign | Cummins & Partners | ENERGYAUSTRALIA
Paste Invaders | Guild Insurance | Guild Insurance
Warm Up, Tune Up | MLC | MLC
More Doors Are Open to Your Card | Ogilvy | American Express
Partners for Pasture | Zebra Direction | Heritage Seeds

Best Stunt, Experience or Activation
Deakin University - Mind Racer | Deakin University | Deakin University
How putting a bucket on heads achieved KFC’s best ever sales results | Ogilvy | KFC
Michelin Impossible | Ogilvy | KFC
scUber - the world’s first bookable rideshare submarine | Publicis Worldwide / Herd MSL | Tourism and Events Queensland
Signs of Love | TBWA\Melbourne | ANZ Bank

Best use of Craft within an Advertising Campaign
ALDI AUSTRALIA Santa Crashes Christmas | BMF | ALDI AUSTRALIA
Lucy's Love Shack - Launch Campaign | MADE IN THE PILE | Lucy's Love Shack

Best use of Mobile Marketing
Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
Viewer Verdict: how the NRL video ref got people eating KFC | Ogilvy | KFC

Best use of PR or Content
Project XY | Edge | Nulon
Multiplier Media zooms in on cycling safety | Multiplier | Cycliq
Australia's Worst Serial Killer | News Corp Australia | The Heart Foundation Australia
Michelin Impossible | Ogilvy | KFC
Signs of Love | TBWA\Melbourne | ANZ Bank

Best use of Search
Hyper-Relevant Search Marketing | Alpha Digital | Petbarn
Meat & Wine Co. site optimisation | Croud Australia | Meat & Wine Co.
Kayo Sports: 0 to 100 | Kayo Sports | Kayo Sports
Search Engine Marketing (SEM) | NOUS | Maven Dental Group
Revving the search engine | OMD | Suncorp Group
Local Search for Local Lenders | Resolution Digital | ANZ

Best use of Social Media Platforms
Project XY | Edge | Nulon
The Push-Up Challenge Social Media Strategy | Living Online | The Push-Up Challenge
Four Pillars Gin - Turning Summer Orange | Switched On | Four Pillars Gin
@TELL_US_WHERE | TBWA\Adelaide | SOUTH AUSTRALIAN TOURISM COMMISSION
5 DAYS IN A STATE OF WONDER | TBWA\Adelaide | SOUTH AUSTRALIAN TOURISM COMMISSION

Best use of Traditional Channels
ALDI Australia Loyalty Pointless | BMF | ALDI Australia
ALDI AUSTRALIA Santa Crashes Christmas | BMF | ALDI AUSTRALIA
Who will you meet | MercerBell | American Express and Qantas Loyalty
Australia's Worst Serial Killer | News Corp Australia | The Heart Foundation Australia
Telstra Prepaid - I'm Not Worried About Data | The Monkeys | Telstra

Best UX
Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
VMware Cloud website | Apparent | VMware
Keystart website | Equilibrium | Keystart
Vivid Sydney Website 2019 | Nightjar | Destination NSW
Jetstar Meals Solus Email | Oracle | Jetstar

Loyalty Program
Bridgestone Benefits - Keeping Australians in Safe Hands | Customology | Bridgestone Australia
Qantas Business Rewards – The Rewarding Business of Sheep's Vodka | MercerBell | Qantas Loyalty - Qantas Airways LTD
The greatest loyalty program no one knew they were a part of | Ogilvy | KFC
Around the World with Woolworths Rewards | WooliesX | WooliesX

Young Marketer of the Year
Albert Mai | Glam Corner Pty Ltd
Belle Tayler | Nine
Sachin Rajah | Rocket Digital Agency Pty Ltd
Thomas Bevan | Rockend
Tom Willis | LawPath

Young Creative of the Year
Ellen Treharne | Multipiler Media
Eric Franken | Leo Burnett Sydney
James Dall | BRAINS
Katie McDonald | Multipiler Media
Sophia East | MercerBell

Young Strategist of the Year
Jeremiah Mannings | Capgemini Invent Australia
Matilda Rutter | Fuller Brand Communication
Rachel Pool | WiTH Collective
Rebecca Drummond | GroupM
Simon Thuijs | The Brand Agency

AMY

Customer Acquisition
  • From Bricks & Mortar to eCommerce | G Squared | Cerrone Jewellers
  • Rejuvinating a Popular Gifting Website | G Squared | GiftCardStore.com.au
  • Online Bookings | Step Change | Molemap Australia
  • Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
  • VMware Cloud website | Apparent | VMware
  • Enjoy More Bookings With Less Stress | Rocket Agency | Rezdy

Customer Engagement - Campaign

  • Mind Racer | Deakin University
  • Tune Up | National Australia Bank | MLC
  • Quest for the Aussie Best | Cypha Interactive | Qantas Airways
  • Pick My Project | Katalyst Interactive | Department of Premier and Cabinet Victoria
  • Woolworths Rewards with Jamie Oliver | WooliesX
  • Tune The Tuned | Isobar
Customer Engagement - Product
  • Qantas Travel Insider | Qantas
  • Visualiser | Luminary | PGH Bricks & Pavers
  • Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
Customer Retention
  • HBF Onboarding program | CHE Proximity | HBF Health Fund
  • Rest Superannuation | KPMG Digital Delta | Rest Superannuation
  • Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack's
  • Warm Up, Tune Up | MLC | National Australia Bank
Education - Campaign
  • Mind Racer | Deakin University
  • Warm Up, Tune Up | MLC | National Australia Bank
Education - Product
  • First Aid Action Hero | Conduct | St John Ambulance Victoria
  • Queensland Museum / ANZAC Correspondent App | ROMEO Digital | Queensland Museum
  • TAFE NSW Career-Matching App | TAFE NSW
  • Days in Conflict | Australian Broadcasting Corporation
  • Tupapa | Locales | Gisborne District Council
  • Match My Skills | BCM Group (Australia) | Queensland University of Technology (QUT)
Efficiency - Product
  • Bleach* Festival 2019 | Bleach* Festival 2019 | Guerrilla
  • Creativity at Speed | Nightjar | THE ICONIC
  • 12 Holidays of Christmas | Qantas Airways
  • REA Group corporate site | August | REA Group
  • Efficiency Through Transformation (From Bricks & Mortar to eCommerce) | G Squared | Cerrone Jewellers
Healthy Living - Product
  • Our Special Island | Australian Government – Department of Foreign Affairs & Trade | Millipede
  • JSHealth App | Geronimo | JSHealth
Social Good - Campaign
  • Pick My Project | Department of Premier and Cabinet Victoria | Katalyst Interactive
  • Get Into Fitness With Digital | Plus Fitness | Rocket Agency
Social Good - Product
  • Peer Community | CanTeen Connect | Frank Digital
  • Our Local | Adrenalin
  • Sonder 24/7 Safety & Wellbeing Service | Sonder
Trailblazing - Campaign
  • Mind Racer | Deakin University
  • That Startup Show | That Startup Show
Trailblazing - Product
  • Sonder 24/7 Safety & Wellbeing Service | Sonder
  • Visualiser | Luminary | PGH Bricks & Pavers
  • Life-Fi | ROMEO Digital | Surf Life Saving Queensland
  • Liberate Learning and App-eLearn - Future Proofing Learning | Liberate Learning | Coles
  • Digital Transformation (From Bricks & Mortar to eCommerce) | G Squared | Cerrone Jewellers
Utility- Campaign
  • Online services for Agents | Australian Taxation Office
  • Respect Now Always Campaign | Liberate Learning | Monash University
Utility- Product
  • Simple Reviews | 3 Phase Marketing
  • Claims Assist | TAL
  • urbanest.com.au | GHO Sydney | Urbanest
  • Hungry Jack's Official Mobile App | Adrenalin | Hungry Jack
The AMY Award for Collaboration
  • Lights On - Behind the Scenes of Vivid Sydney | Destination NSW + Nightjar
  • Gisborne District Council - Tupapa | Gisborne District Council + Locales

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