Nicole Wagenecht. Credit: ABL Digital Media
ABL Digital Media has appointed Nicole Wagenecht general manager, a newly created role focused on operational and commercial leadership.
Wagenecht will oversee the independent digital agency’s client strategy, digital delivery, team leadership, business development and agency operations.
Most recently, Wagenecht led sales and partnerships for APAC at UNiDAYS and Local IQ (formerly ReachLocal), driving efficiency and margin through system-led improvements.
“In an industry that evolves daily, success comes from staying agile, thinking strategically and keeping the client at the centre of everything we do,” Wagenecht said.
“I’m here to help scale what works, challenge what doesn’t and drive meaningful impact for the business and our clients.”
Founder and CEO of ABL Digital Media, Loan Morris, said Wagenecht’s combination of strategic foresight and commercial acumen made her the perfect candidate for the newly created role.
“She has built and scaled marketing teams nationally and internationally, driven revenue growth and navigated the ever-evolving digital landscape, without losing sight of what really matters to us, which is to deliver results for clients,” Morris said.
The appointment follows ABL’s second anniversary and coincides with growth plans across Australia and Europe.
“Our agency is at an inflection point. In a highly competitive market, agencies like ours require growth strategies, scalable processes and a strategic approach fuelled by AI, to navigate the messy middle where agencies shift to being a more strategic partner,” Morris said.
Wagenecht’s appointment is effective immediately.
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