ABC: Bauer's NW sees double-digital circulation falls

Sarah Homewood
By Sarah Homewood | 15 May 2015

Bauer's NW magazine is leading the circulation falls in the latest Audit Bureau of Circulation (ABC) audit findings.

The figures, which focus on weekly magazines, reveal NW's sales fell 14.65% year-on-year, with its circulation dipping to 69,995, which is 12,016 less than a year ago.

Pacific Magazines' Who title experienced a sales drop of 10.69%, it was followed by stablemate Famous Magazine, which experienced a drop of 7.66%.

Of the 10 titles audited, all experienced losses, however the title that fared the best was Bauer's Take 5 magazine, which remained steady, seeing a dip of only 0.47%. Take 5 lost only 780 paid sales over the year.

The biggest title in the audit, Bauer's Woman's Day, lost 6.99%, putting its paid sales at 307,126.

This number is substantially less than the number of readers the title gets according to the emma (Enhanced Media Metrics Australia) data. According to the latest emma figures, which were released yesterday, Woman's Day recorded a readership of 3.4 million. A number which is 11 times greater than its audited sales.

Second-largest title in the audit, Pacific's New Idea, experienced a loss of 5.18%, putting its total sales at 267,588. New Idea is similarly the second-largest title according to emma, with the readership metric giving the title a readership of 3.3 million. This number is 12 times greater than its audited sales.

When it comes to newspaper-inserted-magazines, one magazine managed to do the unthinkable in the modern days of media, it's recorded double-digit growth. News Corp's The Deal magazine has grown its sales by 21.01%

It wasn't so sunny for the other NIMs audited though. Sunday NIMs were hit hard in NSW with Fairfax's Sunday Life losing 13.6% year-on-year and its News Corp rival, Sunday Style, losing 10.38%.

It was a similar story in Victoria, with the same titles losing 9.03% and 9.48% respectively.

The trusty TV Guide did not fare well, with the TV Guide in Western Australia falling 10.58% year-on-year. Its Tasmanian counterpart was also slugged, losing 11.05%.

See the numbers for yourself below:

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