The peak body for advertisers, the AANA (Australian Association of National Advertisers), has announced an early review of its environmental claims code to ensure community concerns are reflected in advertising.
The review, foreshadowed last month by AdNews, will aim to ensure that advertisers apply rigorous standards when making environmental claims and to increase consumer trust in the stated claims of environmental benefits appearing in advertising.
CEO Josh Faulks says action on climate change and sustainability are a key concern for many Australians.
"This year’s federal election made that crystal clear," he told an event in Sydney, Taking Flight, attended by 130 CMOs and industry professionals.
"The Australian Competition and Consumer Commission (ACCC) is also prioritising the issue, having announced in September that it is actively targeting greenwashing.
To reflect changing community expectations and international best practice, AANA is bringing forward the launch of its review of the Environmental Claims Code from 2023 to Tuesday, November 22.
Faulks said: “There is no doubt the community and regulators are looking more closely at environmental claims.
"The ground is shifting and it is time to review our Code to make sure it reflects community standards and international best practice.”
At the event, Faulks revealed plans and priorities for 2023 and a commitment that “AANA will be a loud and strong voice for advertisers and marketers in Australia”.
AANA’s flagship marketing conference RESET is returning in 2023. Faulks announced the first speaker for the March 2023 event:
“After a three-year hiatus, we are excited to welcome international speakers back to RESET. Some of the world’s best thought leaders will be joining us to inspire our industry, think big and push boundaries. I am pleased to announce ex-Manchester United and England footballer Rio Ferdinand OBE is headlining next year’s RESET.”
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