The silver watering can for outstanding contribution to the advertising industry in South Australia has been awarded to senior creative Andy Scott of Showpony.
At the 48th Annual AADC (Adelaide Advertising & Design Club) Awards, he received a standing ovation honouring his significant contribution to the local creative communications industry over the past 30 years.
“He is not the most outspoken person in the room, but when he speaks, you know that what he says is worth listening to,” said AADC co-president Paul Kitching.
“The ultimate quiet achiever. Someone who has not only filled our eyes and ears with clever copywriting and creative gems for decades – but recently opened our ears and minds to the lives of so many others in our creative industry through his podcast, CLICK."
The South Australian creative community gathered around the table for the awards, this year themed Family Dinner, at the Adelaide Symphony Orchestra’s Grainger Studio.
The Gold Chair was awarded to Showpony for the integrated campaign “Sucks To Be You”.
The campaign, which picked up a total of seven awards on the night, delivered for South Australia Police, focused on the less life changing, but deeply uncool impact of losing your license and featured everything from digital videos made to look like native content, radio spots that flipped nursery rhymes into dark comic warnings, and eye-catching outdoor executions.
The Rita Siow Design Chair, named in the honour of the late Rita Siow, celebrating the most outstanding design entry of the year, was awarded to Voice®'s packaging for Elseworld.
The Master’s Chair for best in Craft went to Sean Kane of Fuller for his exceptional, custom-crafted typeface developed as part of Adelaide Football Club’s rebrand, also developed by Fuller.
The Chair for Good, introduced in 2022 to highlight creative work that drives social change, went to NATION’s work for Wildlife Crime Detection Hub (WCRH) with the “Easier to Detect” campaign.
This shows a series of animal smugglers being exposed with WCRH’s technology with an echidna posed as a travel pillow, a cockatoo’s feathers on display from a suitcase and a backpack resembling a koala at security.
The winners:
- Showpony / 9 (plus the Gold Chair)
- Fuller / 2 (plus the Master’s Chair)
- Studio Landmark / 2
- Simple / 2
- NATION / 2 (plus the Chair for Good)
- StudioBand® / 2
- Voice® / 1 (plus the Rita Siow Design Chair)
- Parallax / 1
- Cornershop / 1
- Seeingsounds / 1
- The Audio Embassy / 1
The night also celebrated the future of the industry with the Student Awards, with Student of the Year being awarded to Jin Xin Kwok. Jin impressed the Jury with his work awarded across multiple projects, including his “Cannonball Bath Bomb” entry in the Idea category, which earned him the night’s top award.
Student winners:
- Jin Xin Kwok / 4 Awards
- Hayley Reissen / 1 Award
- Benjamin Anstey & Haylee Cook / 2 Awards
- Tobias Heithersay / 1 Award
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