A self-serve billboard platform with QR-powered ordering

By AdNews | 21 July 2021

Adtech Realworld has launched QDOOH, a self-serve billboard booking platform with QR-powered ordering.

Michael Scruby, CEO of Realworld, says QDOOH will help outdoor media compete with Google and Facebook for local advertising budgets. 

"The local advertising market is worth $137bn in the US but OOH is only getting a 4% share," he says. 

"It’s because billboards are inaccessible to your average local business owner. They need to phone a billboard company to get a price, then find a way to create an ad and pay.

"This, at a time when we’re all used to ordering everything in a few clicks on our mobile phone.

“With QDOOH, a media owner displays a QR code on a free slot on their billboard. The advertiser simply scans the code on the billboard they want, creates an ad and pays - all on their mobile device.

"The media owner collects the booking and the cash without making a single phone call.” 

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