Adtech Realworld has launched QDOOH, a self-serve billboard booking platform with QR-powered ordering.
Michael Scruby, CEO of Realworld, says QDOOH will help outdoor media compete with Google and Facebook for local advertising budgets.
"The local advertising market is worth $137bn in the US but OOH is only getting a 4% share," he says.
"It’s because billboards are inaccessible to your average local business owner. They need to phone a billboard company to get a price, then find a way to create an ad and pay.
"This, at a time when we’re all used to ordering everything in a few clicks on our mobile phone.
“With QDOOH, a media owner displays a QR code on a free slot on their billboard. The advertiser simply scans the code on the billboard they want, creates an ad and pays - all on their mobile device.
"The media owner collects the booking and the cash without making a single phone call.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at firstname.lastname@example.org