'A lot of the good creatives often feel like they don’t belong'

By AdNews | 11 May 2022

The Imposterous, a podcast by industry creatives Michael Knox  (ECD, Roller) and Graham Drew (CCO, Grey Malaysia), is back with season two.

The first season tested a theory that a lot of the good creatives often feel like they don’t belong.

Knox and Drew think they might be onto something. It's called imposter syndrome.

Knox: “It was a theory. I have lots of those and most go untested for legal reasons, but we discovered that pretty much everyone who’s out to do something new is plagued with pangs of self doubt from time to time.

"We all have that inner voice that isn’t always helpful, yet learning to change your relationship with it can make all the difference to your wellbeing”.

Season one focused on people from the advertising world.

This time the net is cast a wider.

Drew: “For season two we’ve started to look a bit further afield, to CMOs, to psychologists, to creatives outside of the ad industry."

Season two explores imposterism with people such as Brent Smart (CMO IAG), Dr Valerie Young (World Leading expert on Imposter Syndrome), Damon Stapleton (CCO The Monkeys) and Pum Lefebre (CCO Design Army).

This week launches with Jeff Goodby, creator of ‘Got Milk’ along with many other iconic campaigns.

The Imposterous, with a new episode every Tuesday, explores the theory that even the world’s most respected creative professionals suffer pangs of inadequacy that either stifle their potential brilliance or protect them from mediocrity. 

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