Indigenous-owned Cooee Native Foods is running a digital OOH campaign across Sydney and Melbourne during NAIDOC Week, in partnership with JCDecaux Australia.
The campaign, under this year's NAIDOC theme 50 Years of Deadly, showcases Cooee's native foods and its support for First Nations growers, producers and communities, running across JCDecaux's premium digital network.
Terri-Ann Daniel, CEO of Cooee Native Foods, said NAIDOC Week was a time to honour culture and recognise the knowledge that had sustained communities for thousands of years.
"Native foods carry stories of Country, kinship and care for the land. Sharing these ingredients with more Australians helps grow understanding while creating opportunities for Indigenous enterprise to thrive," she said.
Tess Phillips, JCDecaux executive general manager corporate affairs and RAP co-chair, said supporting Indigenous-owned businesses was an essential part of strengthening cultural, social and economic outcomes.
"Cooee's campaign gives their story national visibility and hearing directly from Terri-Ann helps our teams understand how Indigenous enterprise carries culture and community forward," she said.
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