3D printing: The creative new world order

By AdNews | 30 May 2014

3D printing. Everyone's doing it, from NASA to Lady Gaga. It's also threatening to unleash a creative new world order as rapid prototyping and new product development become the domain of creative, design and brand agencies.

In today's AdNews, in print and on iPad, we scope a few battle-hardened industrial designers and creative agencies experimenting with the possibilities.

"The revolution is here," says Ido Eylon, the Singapore-based regional general manager of leading top-end 3D printer maker Stratasys. "There are no constraints in terms of design and creativity.

"People are not bound by the time it now takes to get a product to market, the iterations that might be needed or the potential errors that happen."

M&C Saatchi designed the cover.

Also in this issue, we've got a special wrap-up of all the news from last week's Media Sales Summit:

Industry 'talking to itself' on full-service debate: Tajer
Media owners sidestep agencies for direct dance
Clients want full service even if they don't know it yet: Cummins
Who's afraid of arbitrage? Agency trading desks hit back
The future of mobile advertising is here, and it's native
Bosses cross at cross-platform bonanza, cry for single currency
Trust us, we're big on social media: Tapping the influencers

Then there's the Top Marketers special report – hear from the country's top-spending brands including McDonald's, Suncorp, Nissan, Foxtel, Westpac, Lion, Unilever, Mars and Origin for their take on the agency relationships and procurement, content, measurement, automation and more.

In Creative Focus, Candide McDonald asks the world's great creatives, 'What makes a great creative?' D&AD's Tim Lindsay, Grey London's Nils Leonard, Ogilvy's Brendon Guthrie, The Hallway's Simon Lee, SapientNitro India's KV Sridhar, Clemenger BBDO's Paul Nagy and Arnold Furnace's Tom Spicer weigh in.

Elsewhere, Diageo's Adam Ballesty and Leo Burnett's Pete Bosilkovski take an axe to agency partners, and Yahoo!7's Paul Sigaloff talks about Seven West's grand data plans and “revolutionary” home page redesign.

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