The Australian Museum has appointed 303Lowe a its new partner for both creative campaigns and brand strategy.
Founded in 1827, the Australian Museum is now undergoing a redevelopment and making significant expansion plans for the future under its new executive director and CEO, Kim McKay AO.
McKay said: “Their (303Lowe's) strategic, analytical and creative approach will be critical for us as we embark on this next stage in our evolution, and we are thrilled to be working with them at this exciting time.”
303Lowe will be tasked with creating a new brand positioning and a new visual identity for the museum, as well as creating marketing campaign concepts for major exhibitions in 2015.
CEO of 303Lowe Nick Cleaver said: “We are very proud to be partnering with one of Australia’s most loved institutions, helping to achieve their vision for the future. The team and I are looking forward to the opportunity of working on this prestigious project at such a pivotal time in the museum’s history.”
The initial redevelopment will provide a new glass entry hall on William Street, the Crystal Hall, and a new permanent gallery featuring more than 400 animal specimens and illustrating the world’s rich biodiversity.
This new gallery will add permanent exhibition space to the museum for the first time in more than 50 years.
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