OMD Melbourne managing director Steve Sinha has joined 303Lowe as national media director of the full service agency.
At OMD, Sinha is replaced by Margie Reid who has been with OMD for eight years, most recently enjoying a stint as OMD Melbourne's general manager and head of trading.
303Lowe CEO Nick Cleaver said Sinha's appointment is another signal of the attraction of full service offerings to both agency execs and clients.
"Clients are fed up with the duplication of functions, the discordant thinking and the expense of running two agencies," Cleaver said.
"We get better solutions faster by having all the key players around the table at the same time."
COMD chief executive Peter Horgan said: "Margie's impact on the business has been enormous, and she embodies all the skills and capabilities neccessary to lead the Melbourne office in its next chapter of success," he said.
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