New-generation media agency 27 Degrees Media has been appointed to manage digital media for national tyre retailer Tyreright.
27 Degrees Media will be responsible for all digital media strategy, planning and buying, along with influencer campaigns, EDM and SEO for Tyreright.
The appointment follows a competitive pitch process.
Tyreright retail marketing manager, Dean Wylie, said the company was on the hunt for a new digital partnership, determined to elevate its digital presence.
"Enter 27 Degrees Media, where our journey took an exciting turn. From the moment we engaged with Loan and her team, a sense of warmth and professionalism enveloped our discussions," he said.
"The team’s profound expertise became immediately apparent, as they attentively listened to our needs and swiftly presented tailored digital solutions that aligned seamlessly with our goals.
"In 27 Degrees Media, we have found not just a digital media agency, but a collaborative partner, committed to revitalising our online presence with creativity, precision and performance.”
The Tyreright appointment marks one of the first Australian clients for 27 Degrees Media, following its launch in the Australian market last month.
27 Degrees Media CEO, Loan Morris, said from the agency's initial meeting, it was clear there was a strong synergy between both organisations.
"We were able to offer a clear, thoughtful, data-driven strategy solution to elevate Tyreright’s digital presence. I’m looking forward to working closely with Dean and the team to revitalise their digital offering and drive new business," she said.
“Our agency is passionate about helping businesses grow across all platforms, and we look forward to bringing our drive, energy, and creativity to brands across Australia as we continue to grow our client stable.”
Morris is a successful French Australian agency executive, with an extensive career leading digital media agencies. Since 2022, Morris has split her time between France and Sydney, launching 27 Degrees Media in both countries in October 2023.
The digital-focused media agency provides a full suite of services, including website development, digital product development, strategy, planning and buying, and e-commerce.
27 Degrees Media already has clients in France including European premium brands Atelier TwentyOne, Maison Saint Julien and Simple Vans.
The Tyreright appointment is effective immediately.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.