Credit: Obi via Unsplash
Total News Publishing is read by 22.4 million Australians on average each month, according to the latest data by Roy Morgan.
The data shows that consuming news has become more entrenched in Australians’ daily lives than consuming coffee.
ThinkNewsBrands CEO Vanessa Lyons said this data demonstrates the opportunity for brands to connect and engage with a vast and addressable audience.
"The breadth and depth of content and engagement offered by news publishing brands truly sets them apart," she said.
Roy Morgan found that 91% of news consumers access up to five different news brands monthly, while 55% explore four or more content categories beyond breaking news.
More than half of Australians are also engaging with content through reading, surpassing listening and watching.
The Sydney Morning Herald emerged as Australia’s most read multi-platform masthead, with a readership of 8.1 million, while The Australian Financial Review held onto its status as the most read premium business title.
General News continues to dominate as the most read category, engaging 96% of the population, followed by property, sport and entertainment and culture.
The data shows that people everywhere want to stay informed about the news, regardless of age, gender, income, or location.
This broad reach provides advertisers with the opportunity to connect with practically any target audience through Total News Publishing.
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