The Communications Council has opened the Call For Entries for the 2020 Australian Effie Awards, with the closing date set for Thursday April 16.
Now in its twelfth consecutive year, the Effies celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results.
Following an extensive review of the awards, a new ‘Challenger Brand’ category has been introduced this year.
The new category recognises brands and businesses that are making inroads against big, established market leaders, taking on ‘sleeping giants’ or moving into a new productive or service field beyond their current category and set of competitors to tackle a dominant market player.
In addition, the ‘Small Budget’ category has been split into ‘Micro Budget’, campaigns with budgets under $100,000, and ‘Small Budget’, campaigns with a total budget between $100,000 and $500,000.
Full details on the category changes can be found on the official entry page at effies.com.au.
In all, there are 26 categories to enter.
“The Australian Effie Awards ceremony has become a major annual event for the marketing communications industry in Australia, providing both a showcase and a benchmark for excellence in the area that matters most to our clients – delivering results," The Communications Council CEO Tony Hale says.
"The Australian Effies continues to evolve with the changing nature of marketing communications.”
An extended and final deadline of Thursday April 30, 2020 is available for those unable to meet the initial entry deadline of Thursday April 16, though a late fee will be incurred.
Round One judging will take place online from June 9 to 12, with finalists announced on June 24.
Round Two Judging is set for July 21.
All Effies winners will be announced at an awards dinner and presentation in Sydney on Thursday September 3, 2020.
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