19 Crimes is welcoming cricket fans to Brisbane for the 2nd Ashes Test in a campaign via TWE x SPLASH.
The name of the Australian wine brand comes from the list of 19 Crimes which saw the British banished to Australia as convicts in the 1700’s.
“19 Crimes is a disruptive brand, so this felt like a great way to be topical, while nodding to the story behind the wine”, said TWE head of marketing ANZ, Laura Pennycuick.
The creative, brought to life by Treasury Wine Estates and in-house agency ‘Splash’ will be seen at the Brisbane Airport in the week leading up to the 2nd Ashes Test.
“All summer long, the Ashes is fuelled by banter between Australia and England, and we saw a great opportunity to join the conversation and put 19 Crimes top of mind for the festive season”, said Splash creative director, Tom Opie.
CREDIT LIST:
TREASURY WINE ESTATES
Laura Pennycuick – Marketing Manager ANZ
Georgie Ingram – Brand Manager
Aaron Bolzonello – Brand Manager
Ari Wytwornik – Marketing Manager Digital and Social
SPLASH X TWE
Elsa Beaumont – Agency Director
Tom Opie – Creative Director
Phil van Bruchem – Creative Director
Hayley Sparshott – Head of Business Management
Marni Burger – Head of Design
Matt Ebeling – Senior Designer
Peale Tran – Senior Media Trader
Scott Swindles – Media Trader
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